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Investment Promotion Strategy for Jordan’s Tourism Sector
Worked on developing a strategy for tourism-related investment promotion, based upon an analysis of Jordan’s competitive strengths and weaknesses. Following a definition of the desired outcomes of the strategy and an analysis of the market drivers in the local tourism sector, targeted investment opportunities were identified in three main areas (resort hotels, gulf market attractions, and historic/cultural/natural attractions). The principal focus of the strategy in each area was on product development.
This project is performed under AMIR 2.0 Program
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